Google and YouTube: Planning Ahead


Nice little article on Google’s blog yesterday talking about the future of YouTube and Google. One thing that stood out to me was where they stated “..as it evolves into a service where you can search for the world’s online video content, irrespective of where it may be hosted.”

GooTubeGoogle’s strength — and its history — is grounded in search and in innovating technologies to make more information more available and accessible. YouTube, meanwhile, excels at being a leading content destination with a dynamic community of users who create, watch and share videos worldwide.

Google search results already include links to content that’s hosted on YouTube. Starting today, YouTube video results will appear in the Google Video search index: when you click on YouTube thumbnails, you will be taken to YouTube.com to experience the videos. Over time, Google Video will become even more comprehensive as it evolves into a service where you can search for the world’s online video content, irrespective of where it may be hosted.

This is part of Google’s overall goal to give you the highest quality search results possible. For example, some users who do a Google search for Martin Luther King, Jr. may want to find websites about him. Others may want to see images of him. And others may want to watch video footage…

YouTube, as we’ve stated previously, will remain an independent subsidiary of Google, and will continue to operate separately. Google will support YouTube by providing access to search and monetization platforms and, when/where YouTube launches internationally, to international resources. YouTube co-founders Chad Hurley and Steve Chen and the rest of the YouTube team will continue to innovate exciting new ways for people to “broadcast themselves.”

Funny to think that just 10 years ago I was using webcrawler and lycos thinking It can’t get any better than this right here.. and look at where we’ve come to now. Before you know it Google will be able to pull up relevant video-casts that relate to the page you’re viewing so you can watch a tutorial as you read it. Of course it will be on-demand and streaming so you can skip ahead and find the part that interests you.

A while back I found a great article on readwriteweb that talked about the future of inline video searching. For example with this method if I wanted to find that part in 24 Season 5 when Jack was in the submarine on the computer. I could just search for tags embedded in the movie clip (submarine, computer, jack, torpedo) and have it pull relevant timecode for a quick jump. I really see this type of thing as the future of the web.. or maybe I’ll start calling it Web 2.5.

UPDATE: YouTube co-founder says site will begin sharing revenue with users


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