Chevron 2.0


Apperently Chevron is going Redux. I somehow missed it in wired when they ran the ad for willyoujoinus.com, some PR site. But when you look at the bottom right corner there be the new logo, shiny and all pretty.

Chevrom on the Redesign

Personally I like it, lil bit sleeker and sexy, but wow, the font change. We got shadows, we got some gradient, and with a few lines the classic namesake turns into a socially aware medallion. I feel like Lance Armstrong will be racing for them now and the’re will be a chevron ribbon to wear symbolizing the death of the old brand. heh, all in a few vectors at that. Talk about a big step for an oil company. Still I have to say ther’re something about the old logo that I like better. Maybe it’s the fact that it better resembles the company and what the symbol actually is.. a freaking chevron. Instead now I have to look at a glowing ribbon to drive past when I don’t want to pay $2.50 for a damn gallon of gas. I say stick with what works or be ready for consequences and nasty words from the shareholders. Obviously since I own no part of the company other then putting the ceo’s first kid through college with the amount of driving i pulled for the last 5 years, I have no voice in the matter, but hey, I’m all for a fun new look for them, I choose Mobil anywho
< waves_little_flag> horray < /waves_flag >


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