S B Ceeya


Bub-bye SBC: AT&T brand to prevail

Well, it’s not more cowbell, just the return of Ma Bell. Looks like they’re ditching the annoying (humms logo tune) ding ding diiiing and returning to the roots.

SBC LogoAs expected, SBC Communications today announced that it will adopt the AT&T brand once it completes the merger with its former parent company. The company also said it will launch a new logo for the company, and a new stock ticker, once the merger reaches its expected conclusion in late 2005, and will launch a major multimedia advertising campaign to promote its new status as well.

“The AT&T name has a proud and storied heritage, as well as unparalleled recognition around the globe among both businesses and consumers,” said Edward E. Whitacre Jr., chairman and CEO of SBC Communications Inc., in a prepared statement today. “No name is better-suited than AT&T to represent the new company’s passion to deliver innovation, reliability, quality, integrity and unsurpassed customer care. This is the brand that will lead the industry in delivering the next generation of communications and entertainment services.”

Never really was a big fan of that logo anyhow.


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